A comprehensive analysis of the Pokemon TCG market from 1990s to 2024
The Pokemon Trading Card Game has evolved from a marketing tool in the 1990s to become part of the world's highest-grossing media franchise, demonstrating unprecedented growth and market resilience over multiple decades.
March 2023 - March 2024
March 2021
Card Ladder Score 2024
April 2024 - Jan 2025
Highest grossing media franchise
Interest in Pokemon cards has grown from a relative value of 20-25 in 2014 to 100 in 2024, indicating peak interest.
Market strength increased from 1,200 in 2014 to 28,000 in 2024, showing substantial market growth.
of investors aged 21-43 consider sentimental value when investing
of Gen Z/millennials interested in collectibles
of boomers interested in collectibles
Source: Bank of America 2024 Study of Wealthy Americans
Pokemon Trading Card Game developed in Japan alongside Pokemon Red and Green GameBoy games
Partnership with Wizards of the Coast leads to international success
Base Set 1st Edition sells out across the United States within two weeks
Market strength grows from 1,200 to peak of 38,500
Market evolution driven by grown-up collectors
Record 11.9 billion cards printed in one year
Deep understanding of market variables and niche card values enables identification of opportunities before market movements.
Strategic pricing and thorough market analysis ensures minimum risk and maximum profit potential.
Established reputation as a tastemaker in the Canadian Pokemon scene through consistent market analysis and predictions.
The principles [Pokemon is] applying indicate it will last longer than the average kid franchise.
- New York Times, 1999The New York Times predicted it: Pokemon isn't just the largest media franchise in the world, it is a beloved collectible series and mature alternative investment