/* Base Variables */
:root {
    --primary: #FF0000;
    --secondary: #CC0000;
    --background: #f8f9fa;
    --text: #2d3436;
    --success: #00b894;
    --info: #0984e3;
    --warning: #fdcb6e;
    --card-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);
    --hover-shadow: 0 8px 15px rgba(0, 0, 0, 0.2);
    --border-radius: 10px;
    --transition-speed: 0.3s;
    --gradient-primary: linear-gradient(135deg, var(--primary), var(--secondary));
    --gradient-info: linear-gradient(135deg, var(--info), #74b9ff);
}

/* Reset and Base Styles */
* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

body {
    font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;
    line-height: 1.6;
    color: var(--text);
    background-color: var(--background);
}

.container {
    max-width: 1200px;
    margin: 0 auto;
    padding: 2rem;
}

/* Header Styles */
header {
    background: var(--gradient-primary);
    color: white;
    padding: 4rem 0;
    text-align: center;
    margin-bottom: 2rem;
    position: relative;
    overflow: hidden;
}

header::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: radial-gradient(circle at 50% 50%, rgba(255,255,255,0.1) 0%, transparent 60%);
}

.header-content {
    max-width: 800px;
    margin: 0 auto;
    position: relative;
    z-index: 1;
}

/* Typography */
h1 {
    font-size: 2.5rem;
    margin-bottom: 1rem;
    letter-spacing: -0.5px;
    font-weight: 800;
}

h2 {
    font-size: 2rem;
    margin: 2rem 0 1rem;
    color: var(--primary);
    position: relative;
    padding-bottom: 0.5rem;
}

h2::after {
    content: '';
    position: absolute;
    bottom: 0;
    left: 0;
    width: 60px;
    height: 3px;
    background: var(--primary);
    border-radius: 2px;
}

h3 {
    font-size: 1.5rem;
    margin-bottom: 1rem;
    color: var(--text);
}

/* Summary Section */
.summary-card {
    background: white;
    padding: 2rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    margin: 1rem 0;
}

/* Stats Grid */
.stats-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.stat-card {
    background: white;
    padding: 1.5rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    text-align: center;
    transition: all var(--transition-speed) ease;
    position: relative;
    overflow: hidden;
}

.stat-card::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 4px;
    background: var(--gradient-primary);
    transform: scaleX(0);
    transform-origin: left;
    transition: transform var(--transition-speed) ease;
}

.stat-card:hover {
    transform: translateY(-5px);
    box-shadow: var(--hover-shadow);
}

.stat-card:hover::before {
    transform: scaleX(1);
}

.stat-number {
    font-size: 2.5rem;
    font-weight: bold;
    color: var(--primary);
    margin: 1rem 0;
    text-shadow: 2px 2px 4px rgba(0,0,0,0.1);
}

.stat-number.large-number {
    font-size: 2rem;
}

/* Franchise Comparison */
.franchise-comparison {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
    gap: 1.5rem;
    margin: 2rem 0;
}

.franchise-card {
    background: white;
    padding: 1.5rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    text-align: center;
    transition: all var(--transition-speed) ease;
}

.franchise-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--hover-shadow);
}

.franchise-value {
    font-size: 1.8rem;
    font-weight: bold;
    background: var(--gradient-info);
    -webkit-background-clip: text;
    -webkit-text-fill-color: transparent;
    margin: 0.5rem 0;
}

/* Chart Styles */
.chart-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.chart-card {
    background: white;
    padding: 2rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
}

.chart-container {
    margin: 1rem 0;
    height: 300px;
}

.chart-description {
    margin-top: 1rem;
    color: var(--text);
    font-size: 0.9rem;
}

/* Metric Cards */
.metric-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.metric-card {
    background: white;
    padding: 2rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    transition: all var(--transition-speed) ease;
}

.metric-card:hover {
    transform: translateY(-3px);
    box-shadow: var(--hover-shadow);
}

.metric-item {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 1rem;
    margin: 0.5rem 0;
    background: var(--background);
    border-radius: var(--border-radius);
}

.metric-label {
    color: var(--text);
    font-weight: 600;
}

.metric-value {
    font-size: 1.2rem;
    font-weight: bold;
    color: var(--primary);
}

/* Insights Section */
.insights-grid {
    margin: 2rem 0;
}

.insights-card {
    background: white;
    padding: 2rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
}

.insight-item {
    display: flex;
    align-items: center;
    padding: 1.5rem;
    margin: 1rem 0;
    background: var(--background);
    border-radius: var(--border-radius);
    border-left: 4px solid var(--primary);
}

.insight-value {
    font-size: 2rem;
    font-weight: bold;
    color: var(--primary);
    margin-right: 1.5rem;
    min-width: 80px;
}

.source-note {
    margin-top: 1.5rem;
    padding: 1rem;
    background: var(--background);
    border-radius: var(--border-radius);
    font-size: 0.9rem;
    color: var(--text);
}

/* Timeline Section */
.timeline {
    position: relative;
    max-width: 800px;
    margin: 4rem auto;
    padding: 2rem 0;
}

.timeline::before {
    content: '';
    position: absolute;
    top: 0;
    left: 50%;
    transform: translateX(-50%);
    width: 2px;
    height: 100%;
    background: linear-gradient(to bottom, transparent, var(--primary), transparent);
}

.timeline-item {
    position: relative;
    padding: 2rem;
    background: white;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    margin: 2rem 0;
    transition: all var(--transition-speed) ease;
}

.timeline-date {
    position: absolute;
    top: -10px;
    left: 20px;
    background: var(--primary);
    color: white;
    padding: 0.5rem 1rem;
    border-radius: var(--border-radius);
    font-weight: bold;
}

.timeline-item:hover {
    transform: scale(1.02);
    box-shadow: var(--hover-shadow);
}

/* Strategy Section */
.strategy-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
    gap: 2rem;
    margin: 2rem 0;
}

.strategy-card {
    background: white;
    padding: 2rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    text-align: center;
    transition: all var(--transition-speed) ease;
}

.strategy-icon {
    font-size: 2.5rem;
    margin-bottom: 1rem;
}

.strategy-card:hover {
    transform: translateY(-5px);
    box-shadow: var(--hover-shadow);
}

/* Quote Box */
.quote-box {
    background: white;
    padding: 3rem;
    border-radius: var(--border-radius);
    box-shadow: var(--card-shadow);
    margin: 2rem 0;
    position: relative;
}

.quote-icon {
    position: absolute;
    top: 20px;
    left: 20px;
    font-size: 4rem;
    color: var(--primary);
    opacity: 0.1;
}

blockquote {
    font-size: 1.5rem;
    font-style: italic;
    margin-left: 2rem;
}

cite {
    display: block;
    margin-top: 1rem;
    font-size: 1rem;
    color: var(--text);
    font-style: normal;
}

.quote-subheading {
    margin-top: 1.5rem;
    font-size: 1.1rem;
    color: var(--text);
    font-style: normal;
    line-height: 1.4;
}

/* Footer */
footer {
    background: var(--text);
    color: white;
    padding: 2rem 0;
    margin-top: 4rem;
    text-align: center;
}

/* Animations */
@keyframes fadeIn {
    from {
        opacity: 0;
        transform: translateY(20px);
    }
    to {
        opacity: 1;
        transform: translateY(0);
    }
}

.stat-card, .franchise-card, .timeline-item, .strategy-card {
    animation: fadeIn 0.6s ease-out forwards;
}

/* Responsive Design */
@media (max-width: 768px) {
    .container {
        padding: 1rem;
    }

    h1 {
        font-size: 2rem;
    }

    .stat-number {
        font-size: 2rem;
    }

    .timeline::before {
        left: 20px;
    }

    .timeline-item {
        margin-left: 40px;
    }

    blockquote {
        font-size: 1.2rem;
        margin-left: 1rem;
    }
}

.btn {
    display: block;
    width: fit-content;
    margin: 2rem auto;
    padding: 1rem 2rem;
    background: var(--gradient-primary);
    color: white;
    text-decoration: none;
    border-radius: var(--border-radius);
    font-weight: bold;
    text-align: center;
    box-shadow: var(--card-shadow);
    transition: all var(--transition-speed) ease;
}

.btn:hover {
    transform: translateY(-3px);
    box-shadow: var(--hover-shadow);
    color: white;
}

.btn:active {
    transform: translateY(-1px);
}